In today’s highly competitive market, maintaining strong relationships with customers is the cornerstone of business success. This course, CRM – Customer Relationship Management, provides a comprehensive understanding of how CRM systems can be used to attract, retain, and engage customers effectively. You will explore CRM strategies, tools, and technologies that enhance customer experience and boost business growth. Through real-world examples, practical applications, and hands-on insights, you'll learn how CRM integrates with marketing, sales, and customer service functions to drive customer loyalty and operational efficiency. Whether you're a business professional, marketer, or aspiring CRM specialist, this course will equip you with the knowledge and skills needed to implement and manage CRM systems efficiently. By the end, you’ll be ready to build meaningful relationships that contribute to long-term business success.

By the end of this course, learners will be able to:

• Understand the fundamentals and strategic importance of CRM.
• Identify key components and types of CRM systems.
• Analyse customer data to drive informed decisions.
• Integrate CRM with sales, marketing, and service functions.
• Implement CRM best practices for enhanced customer loyalty.
• Evaluate and select appropriate CRM tools for business needs.